Waymark is one of several startups, alongside firms such as Softcube and Vedia AI, that offer bespoke video ads for clients with just a few clicks. The company makes video creation tools for businesses looking for a fast and cheap way to make commercials. Waymark made The Frost to explore how generative AI could be built into its products. But the immediate future of generative video is being shaped by the advertising industry. So the current crop of films exhibit a wide range of styles and techniques, ranging from storyboard-like sequences of still images, as in The Frost, to mash-ups of many different seconds-long video clips.Īrtists are often the first to experiment with new technology. ![]() The best generative video models can still produce only a few seconds of video. The Frost joins a string of short films made using various generative AI tools that have been released in the last few months. “Generating still images and puppeteering them gives it a fun collaged vibe.” “This is certainly the first generative AI film I’ve seen where the style feels consistent,” says Souki Mehdaoui, an independent filmmaker and cofounder of Bell & Whistle, a consultancy specializing in creative technologies. “It’s a strange aesthetic, but we welcomed it with open arms. “We built a world out of what DALL-E was giving back to us,” says Rubin. Then they used D-ID, an AI tool that can add movement to still images, to animate these shots, making eyes blink and lips move. After some trial and error to get the model to produce images in a style they were happy with, the filmmakers used DALL-E 2 to generate every single shot. Read about more entrepreneurs in the industry, and what’s driving their success, in the recent MDM article, The New Distribution Company.To make The Frost, Waymark took a script written by Josh Rubin, an executive producer at the company who directed the film, and fed it to OpenAI’s image-making model DALL-E 2. ![]() They “know they won’t be competing ever with an imported product with the online catalog we’re offering,” Kahn said. Kahn Tools is concentrating on the small or mid-sized customer, and Kahn said the distributor has not had much trouble recruiting suppliers who are interested in the platform’s exclusive focus on American-made products. “In addition to supporting the American economy exclusively by buying from us,” Kahn said, “they will also have the opportunity to deal with seasoned professionals who spent their careers in specific product categories.” That differentiates the online-only venture from others, such as, he said. “The biggest number on our home page is our phone number,” Kahn said. It has recruited from a pool of machine shop and industrial distribution industry veterans and is focused on building a skilled employee base throughout the country. But the company is focused on more than just selling product. ![]() “We have unlimited scalability with our business,” Kahn said.Īs long as Kahn Tools can find suppliers, the distributor can add product categories. The distributor is adding thousands of products each month to its online offering Kahn Tools is taking advantage of master distributors and drop-ship from manufacturers to serve its customers. “I didn’t see any reason to build a bricks and mortar model to do what I was doing,” Kahn said. Kahn Tools launched in May, and is an industrial distributor of strictly American-made products. The cost and the available skillsets to build an online offering made it an attractive platform for Kahn’s new venture, Kahn Tools at. For Mark Kahn, former president of his family business, industrial distributor Production Tool Supply, the rise of the Web provided the opportunity to get back into the business after retiring in 2003.
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